The raven as the icon of black beauty, primordial intelligence, mystery and the old ones.
September 3, 2010
RAVENS, TOM FORD, EYEWEAR AND BRAND MYTH: THE LEGACY OF THE CORVID IN RETAIL BRANDSTORY AND MERCHANDISING.
August 23, 2010
Fire and Smoke as Design Elements | the conception of the ultimate transformation
August 18, 2010
Duluth Pack | True Brands: Beautiful Authenticity | Truth in the telling series
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip.
July 26, 2010
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career.
July 19, 2010
BRAND BACKSTORY | LEGENDARY MYTHOLOGIES IN BRAND STRATEGY
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition?
July 12, 2010
Manly Men Brands | Authentic design for guys | Andy Spade, Peter Buchanan Smith, and other real men
The proposition of men, designing men’s stuff is an interesting one — from Filson to designer Axes, from canvas luggage to gear that guys want. What’s the pitch?
June 30, 2010
Brunello Cucinelli | True Brands: Beautiful Authenticity | Truth in the telling (3rd in a series)
June 1, 2010
The Most Extraordinary Suit in the World | Zegna
April 19, 2010
Finding Brand Soul | Seeking the heart of the brand experience
March 29, 2010
